The science and art of creating a competitive advantage that sets your business apart from the competition is the basis of a brand. Our brand strategy services at R2P are based on years of research into how audiences connect with brands emotionally. In order to create a rallying cry for your business, organization, and target audiences, we investigate audience behaviors, trends, internal culture, and storytelling in great detail.
To build brands, R2P provides insights into human decision-making. To put your brand front and center, we combine world-class creative with research, trend analysis, data, and testing. To determine how your brand and business goals are compatible, we carry out a brand audit, market analysis, audience segmentation, and business strategy. We then characterize your image position and distinguish a story that stands apart to electrify your inward culture and separate you. To bring your brand to life, we then elevate the brand story with a visual identity system, style guides, and a messaging matrix.
R2P gives you a brand marketing strategy to own what comes next, whether your objective is investment, recruitment, brand awareness, social advocacy, or conversion rate optimization.